https://www.rubrika.work/articles daily 0.75 2025-11-19 https://www.rubrika.work/articles/my-design-process monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/32224e35-55bd-4baf-8df9-d1253f0e0a4a/design+process.png Articles - My design process - Design means welcoming fewer and fewer options The diagram shows how the range of potential design solutions narrows as the design process advances. Each activity should move the team further down the decision funnel, refining the direction and building confidence in the level of detail for the final plan. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/4091a6dc-262b-4690-bc6d-2ac414ca4fcb/NN_storymap.jpg Articles - My design process - Collaboration workshop: storymappping An illustration from the Nielsen Norman Blog article on story mapping https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/6011e743-54be-4947-91ea-e45bf3c42d07/tech+health_flows.png Articles - My design process https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/827f9ba6-d39b-4c48-a7e5-f19006d7b17f/tech+health_smallscreens.png Articles - My design process https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1704918642121-0CV27NPMFXG5QGHO9YL5/tech+health_wires_home.png Articles - My design process https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1704918641262-J2JUYEG0IA40P1LLJCOZ/tech+health_wires_dash+w+filter.png Articles - My design process https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1704918641310-DDTJJBRUWOMXBJQIUY3A/tech+health_wires_tracks.png Articles - My design process https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/9473a3ab-62ae-4d4b-b289-d0e8ecd34cc2/ulrika_user_research.jpg Articles - My design process - User interviews The research process is one of my favorite parts of the job. It’s when I feel most connected to the impact I bring to my projects, working directly with the design and the users I’m here to help. https://www.rubrika.work/articles/designing-for-developers monthly 0.5 2024-09-02 https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/c61f1d58-2329-4d22-9bae-c194f536d766/1683808575503.jpg Articles - Designing for Developers - Make it stand out Seve Kim https://www.rubrika.work/articles/anti-stigma monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1704896031189-5GPLJOS69PKPU5NC0OZ3/stop_overdose_savelife.png Articles - Anti-stigma kits https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1704896033126-D9YAFKYZZS1WZIDNKHTK/stop_overdose_supplies.png Articles - Anti-stigma kits https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1704896032581-ZXQ9S4GVQ6W5UHY675U8/stope_overdose_doctor.png Articles - Anti-stigma kits https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1704897020505-E6OD22ZI0SM27CEX3O6A/anti_stigma_meds.png Articles - Anti-stigma kits https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1704897020580-0NJ2HJDIMU3VDCWP1SEO/anti_stigma_words.png Articles - Anti-stigma kits https://www.rubrika.work/articles/heroflow-workshop monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1704919047096-ZORY6GVPGCJB0DW6YY9W/ulrika_heroflow+workshop_users.png Articles - Hero flow workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/f5d421d3-8437-47a7-b753-2bd25f2782fb/workshop-team.png Articles - Hero flow workshops - Establish your team in a slide It's nice to have a team slide of participants so that everyone feels welcome and know who they will be working with https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/7fb7fe57-348a-4af1-8fda-f9d5837cc020/workshop-remote.png Articles - Hero flow workshops - Running the workshop remotely Running this workshop over video works very well, but don't invite more than 5-7 people. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/3673d683-3a18-4ff5-af02-e48af6b260cc/workshop-know%2Bknowns.png Articles - Hero flow workshops https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/69b940fc-a1c5-45c3-a915-84a9f1c3c8d6/workshop-archetypes.png Articles - Hero flow workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/e005bb81-8208-4ffa-b5df-0135a4e48b94/workshop-spreadsheet.png Articles - Hero flow workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/89dba268-fa02-4f84-b782-11ad4ae56ec5/workshop-next%2Bsteps.png Articles - Hero flow workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rubrika.work/aboutme daily 0.75 2024-09-10 https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/fcf7530c-2f63-4693-b3e7-167b34195e12/meonsubway.jpg https://www.rubrika.work/resume daily 0.75 2025-06-27 https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/4b15e678-b120-4588-8199-29f61eb5db88/postman_logo.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/980b43aa-2b4d-482a-bfc2-4016c785cb6e/spotify_logo.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/db532a89-6f42-49f5-bdb0-99eaf3622c57/opentrons_logo.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/921147d0-6fe3-4c1f-8ec0-301f1d15cde1/linkedin_logo.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/a31eeb20-a676-4a2c-8caf-c4ac10c4bd5c/art_logo.png https://www.rubrika.work/contact-me daily 0.75 2024-09-14 https://www.rubrika.work/api-adoption-user-journey daily 0.75 2024-09-03 https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/e166cc61-9b98-483d-9983-3eed0e25f15f/LinkedIn+Developers+UXR1.png API adoption user journey Nina, a PM at a marketing startup, has a new feature idea but realizes it requires a large dataset that her company doesn’t currently have. Searching for a solution, she comes across an article about an API that could be exactly what she needs. Excited about the potential, she approaches Raj, the lead engineer on her team, to discuss next steps. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/10093c1d-fc04-4ede-81ce-d2d9540b0f60/LinkedIn+Developers+UXR3.png API adoption user journey Raj tells Nina that he plans to dive deeper into the API and run some tests. To get started, he collaborates with Lan, a senior engineer on his team. Together, they set up a test app to explore the integration’s capabilities. After running a series of tests and reviewing the results, they return to Nina with their findings. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/939aa932-70dd-4868-8ecd-fefaf5145dc9/LinkedIn+Developers+UXR2.png API adoption user journey Raj and Lan update Nina, confirming that the integration meets most of her requirements. They also provide her with an estimate of the costs and the expected timeline for building a complete integration. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/90d73199-1ab7-489f-a3e7-652ca80bd672/LinkedIn+Developers+UXR4.png API adoption user journey Next, Nina and Raj check in with the in-house security team and product counsel to get their take. This conversation isn’t as easy —security and legal have a long list of things that could go wrong. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/591b5815-09c9-42be-99af-b20fe516c2f8/LinkedIn+Developers+UXR5.png API adoption user journey Security and legal put their concerns in writing, and they join Nina and Raj to meet with Susan, the CEO. They present a report and share their recommendations, making sure Susan has everything she needs to make an informed decision. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/91e288c9-9858-427b-8f82-f91803e9ff0f/LinkedIn+Developers+UXR6.png API adoption user journey Susan listens to everyone’s hopes and concerns. She wants to be sure she can give a clear “yes“ or “no“ answer. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/864b58a7-e968-4530-9844-bbec1744f5f4/LinkedIn+Developers+UXR7.png API adoption user journey After listening to everyone, Susan encourages Nina and Raj to go ahead with the integration. Susan says that the risks are manageable, and that she is in touch with leaders at other good companies using the API. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/aa1409cf-cdc0-4a85-85b8-1e0125b19492/LinkedIn+Developers+UXR8.png API adoption user journey Carmen, Raj, and their team build out their test integration into a fully functional prototype, using dummy data provided from the API vendor. Now that everything is working, they can submit their application to the API vendor to access live data. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/57b9a6f7-aaba-46a5-8089-4f5479607c40/LinkedIn+Developers+UXR9.png API adoption user journey After a time, the API vendor responds they are satisfied with the application that Carmen and Raj sent in. The vendor grants an API key, and the integration is live! Carmen’s feature idea is a reality. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/7effd21f-9f2f-4058-af1d-16237b3db33e/LinkedIn+Developers+UXR10.png API adoption user journey Both Nina's startup and the API vendor are now making more revenue, and are able to spend more time on what they do best. The end! https://www.rubrika.work/testimonials daily 0.75 2024-09-14 https://www.rubrika.work/portfolio daily 1.0 2026-02-02 https://www.rubrika.work/portfolio/ads-assistant monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/e2d0d528-ff52-467e-addd-503882a23326/grammarly.png Portfolio - Assisted ads creation Screenshots from the use of text correction in Grammarly https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/896c90b5-ed4d-4fe8-918a-a35a798aa81b/Frame%2B3797.png Portfolio - Assisted ads creation Card Open: While the user is creating an ad in Campaign Manager, they type into the input field. As they type, red highlights and a red "counter" label appear, offering direct guidance on correcting the text to avoid ad rejection. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/abcc3897-ee96-46e6-a21b-8c2e81dfd901/discovery_tooltip.png Portfolio - Assisted ads creation First-Time User: as the user begins entering text into the ads editor, a tooltip appears, informing them that assistance is available. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/0c6e33d2-2d1b-43eb-ab02-f4099374e803/ms-native.png Portfolio - Assisted ads creation Screenshots from the use of text correction in MS Word https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/0b87ac1f-05e8-496c-9cd1-20ce7732e162/Frame%2B3798.png Portfolio - Assisted ads creation Panel Open: While the user is creating an ad in Campaign Manager, red highlights and a red "counter" label appear as they type into the input field. Clicking the red "counter" opens a panel that displays suggested text corrections, organized by category. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/c5074028-a356-49f7-a53c-bf49e4ce17dc/card_allcaps.png Portfolio - Assisted ads creation As the user adds text, the assistant highlights any sections that fall outside content guidelines and suggests corrections. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/d650d12d-efe4-4d5a-9009-a18b9c2f8852/Frame%2B4070.png Portfolio - Assisted ads creation Panel Variations: I experimented with various panel designs, including some used by competitors, such as unordered lists and stacked cards. Ultimately, I chose a category-organized list, enabling users to make bulk corrections if they preferred. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/48a21ab2-d1d8-428a-b523-2bdbf690f618/card_characters2.png Portfolio - Assisted ads creation Corrections are delivered by category rather than by word order, in order to reduce repetitive tasks for the user. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/19f96a57-4829-4f92-8e0f-1d0cd7453333/order%2Bof%2Boperations.png Portfolio - Assisted ads creation https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/75fac4ae-a4ec-4cd4-b4fa-664c09420008/wires_responsive.png Portfolio - Assisted ads creation Responsive Screens: Early in the design process, I tested the panel design across various screen sizes. This "all-up" technique ensured the design was functional even on the smallest supported screen size, which was 320 pixels wide. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/3e60c8b5-11ed-4f9b-99d6-bee10c74dec9/panel_allcaps.png Portfolio - Assisted ads creation Alternatively, the user can tap the red number label to open a panel. This panel provides the same text guidance in an easy-to-review format, maintaining the same order. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/dd9039d6-6522-402b-a72a-15fe478e2dec/panel_characters2.png Portfolio - Assisted ads creation As the user corrects text issues in the panel, the next section opens, presenting additional tasks to complete. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/38a32873-bd73-4fa5-a819-95b6b1fea38e/problem_statement.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/e9b586d9-b50c-4ecf-b84c-dc13dd49e30b/ezgif.com-gif-maker%2B%281%29.gif https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/9ebecd42-67b0-46f1-a1d6-d43fa907657e/ezgif.com-gif-maker-panel.gif https://www.rubrika.work/portfolio/website-tracking monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/aa4453a3-3c4f-4bec-b253-9e5eb93af495/Website+tracking+existing.png Portfolio - Website tracking Existing user flow: Three features that are closely related have very different adoption and management flows. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/c4868fcb-78de-45ec-be43-3b30c5943990/before.png Portfolio - Website tracking In this page, users can set up their tracking pixel on a dedicated page before creating a campaign. Our research found that this flow aligns with the natural workflow most marketers follow. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1cc54deb-ba5a-4379-942f-5590396a5cfc/03.01%2BCT%2Bfor%2BOBB%2BM3_Create%2Bis%2Bavailable.png Portfolio - Website tracking Conversion tracking requires a functional tracking pixel. If a user wants to add conversion tracking while creating a campaign, the design provided a way to do that without a tracking pixel in place. The campaign is saved for future use once the tracking pixel is operational. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1704919102674-6EGGZ21FWCFI55CSXABB/ulrika_heroflow+workshop.jpeg Portfolio - Website tracking Workshop participants from all functional areas created multiple proposed user hero flows to account for different user needs. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/660b39e1-1b14-4794-b71c-789974f50f28/Website+tracking+proposed.png Portfolio - Website tracking My Proposed improvement: the three features now share a single adoption and management flow. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/ebc48b34-39e7-452f-9934-87f67d078f7c/after.png Portfolio - Website tracking After the user successfully installs the tracking pixel, the entity page will start populating with data, displaying its location and signal health status. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/5b2e6a74-436a-4c95-b56d-2d1f791a8dcc/07.01%2B%401x.png Portfolio - Website tracking After creating their conversions, users can view them in a compact inline table that also displays the status of the tracking pixel. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/78c2ad45-48d6-41ec-9f69-7d45e2355671/Website+tracking_tag+setup.png Portfolio - Website tracking Multiple hero flows from our UX workshop were then combined into one, making it our first design deliverable for the project. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/b368ce8e-f09b-48d6-ab0e-3a96bc6e30b6/%401x09.01.png Portfolio - Website tracking When a user views the actual pixel, they are presented with three installation options, designed to match the workflows of the customers we spoke to. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/5977c456-47d0-40fc-98a0-f1298af1c41a/08.02%2B%401x.png Portfolio - Website tracking If users create and save their campaign without a working tracking pixel, the design notifies them of outstanding tasks when they save their campaign. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/4d478256-170c-4ab0-9860-a1296f58189a/%401x09.02.png Portfolio - Website tracking Smaller teams typically want to see the pixel and usually have access to the website, allowing them to install the code themselves. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/dc672646-5210-46ba-a2d0-ba51a6b3eb59/03.03%2BCT%2Bfor%2BOBB%2BM3_Create%2Bis%2Bavailable-1.png Portfolio - Website tracking Once the tracking pixel is operational, campaigns using it will launch. Live conversions will also be available within the campaign creation process, with a signal status display that mirrors the tracking pixel entity page. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/2186e8e0-055c-4b81-bb85-50ec5e98b199/%401x09.03.png Portfolio - Website tracking Larger teams often have a dedicated developer team that prefers to manage the code in their preferred environment. For these teams, we offer an email handoff option. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/f87c0a92-a87b-4ddb-ae47-e2bbd396b030/%401x09.04%2B%2Bcopy.png Portfolio - Website tracking Tracking-savvy teams managing multiple pixels will want to use a tag manager. For these teams, we offer a variety of how-to articles to help them set up a robust solution tailored to their needs. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1f70027e-e5ec-4ca9-a3b4-4b8319bc8f26/Adopting+tracking+tag+from+landing+pages.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1b062e6f-4498-46f7-8add-7cfeb4266193/Adopting+tracking+tag+from+campaign+creation.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/ac049705-617f-4828-afe8-8f98f0ba8615/Research%2Bphoto.jpg https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/dc4d5935-7f62-4ab6-8699-0367bf470507/tomer_cohen.jpg https://www.rubrika.work/portfolio/developers-content-pages monthly 0.5 2026-01-29 https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/17f473ef-7552-4f66-9c00-3aabdbe5f40f/case+study_detail.png Portfolio - Developers content pages Case study detail page https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1721603021440-HXLWW2OIRW3R0NLNW13T/home+page.png Portfolio - Developers content pages Home page https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/2e4fd2b9-c44b-478a-bc05-a0bfc60793eb/dev+news.png Portfolio - Developers content pages Developer news category page https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/7000f842-1e8f-405a-aee5-1c5812b02928/product+catalog%402x.png Portfolio - Developers content pages Product catalog https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/f1b06ba3-5f2a-4aa5-91b7-66e2d530f5b3/dev+news_detail.png Portfolio - Developers content pages Developer news detail page https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/fbe30f68-65ce-46f6-b07b-c207f885d50a/marketing.png Portfolio - Developers content pages Product category page https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/e9768a82-b7d0-4f3e-b09c-2eab3e0e7549/LinkedIn+Developer+Solutions_old+homepage.png Portfolio - Developers content pages The existing homepage with just three product cards https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/862db799-a5a1-4ab5-967a-079d9baf376b/product+detail+page.png Portfolio - Developers content pages Product detail page https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/67d81b16-e685-4709-a0c0-8c2716a8a982/LinkedIn+Developer+Solutions_Navigation+Bars.png Portfolio - Developers content pages External websites with inconsistent navigation bars https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/47437561-41be-4abe-a765-679af164dd6c/LinkedIn+Developers+UXR8+transparent.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/47e0b8b5-44af-4b9c-aaf6-cdc03edce10f/LI_DevPo_sitemap.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/864e82e1-421c-4507-8731-8c58028bbf51/Li_DevPo_wires.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/695c52a6-f36b-4800-8d6f-1789df34a9e1/LinkedIn+Developer+Solutions_category+page+layout+animation.gif https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/dc4d5935-7f62-4ab6-8699-0367bf470507/tomer_cohen.jpg https://www.rubrika.work/portfolio/curated-video-courses monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/27767981-df7d-433b-955d-df4202eaf9d8/Path+page+full+view.png Portfolio - Curated video courses Learning Path full page before adoption https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/2fef7013-8897-4afb-bec5-44ed98b5f746/Path+page+w+preview.png Portfolio - Curated video courses Learning Path with course preview before adoption https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/abc4a16a-9ea8-4d63-88d6-300dffa0c3bc/Path+page+with+larger+preview.png Portfolio - Curated video courses Course opened within Learning path https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/5a8610ad-827b-41c0-84b8-d499b746f1fc/Course+page+started.png Portfolio - Curated video courses Course page with transcript shown https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/a8fe3136-2fb5-4e5e-88d2-34efbde76370/Learning+paths_sitemap.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/74484a70-6698-43eb-9eac-f1745a122c42/Learning+paths_wires.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/13ce189f-b2e1-45c6-9b2a-eb8bca64b295/Modules_hero.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/d8d2e8d6-1456-4578-9e75-21c52f2eb697/Modules_path+card2.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/27767981-df7d-433b-955d-df4202eaf9d8/Path+page+full+view.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/a4e4e05b-40f4-4cac-b24c-770f23831616/LinkedIn+Learning+path_current+state.png https://www.rubrika.work/portfolio/tech-health-dashboard monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/a5957845-450b-467d-b2e8-5ecaa85c9ce9/tech+health+user_leadership.png Portfolio - Tech health dashboard https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1973dd2d-6039-4b14-bbae-0b0ba7a14e8a/tech+health+user_team.png Portfolio - Tech health dashboard https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/76b2029c-fcf9-4f11-a8c8-5c8d29bb2a9c/tech+health_IA2.png Portfolio - Tech health dashboard My information architecture diagram is shown with mini-wireframes to make it easy to understand https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1704918642121-0CV27NPMFXG5QGHO9YL5/tech+health_wires_home.png Portfolio - Tech health dashboard The plugin homepage offers up starting points for common tasks and a list of recent views https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/d7a70df7-0e8b-4558-9fb4-eb71b198022d/Saved+dashboards.png Portfolio - Tech health dashboard Plugin homepage with starting tasks and saved views https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/7a0534de-5d20-47dd-b632-20fb88b3590f/create+track.png Portfolio - Tech health dashboard The create track experience allows a user to organize checks into groups https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/7b438121-3840-41b8-a5da-a9ec0dc4d8ec/Frame+6776.png Portfolio - Tech health dashboard The dashboard header provides context and delivers key information, such as user profile details https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/6011e743-54be-4947-91ea-e45bf3c42d07/tech+health_flows.png Portfolio - Tech health dashboard My flowmaps are used to translate the user stories into user journeys on screens https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/8a501e6d-8288-49d2-981c-add57e8f7d14/tech+health_wires_dash.png Portfolio - Tech health dashboard That dashboard overview with shows data visualization and links to deep-dives of the data in the tabs https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/ecfb5118-b5de-4d86-b323-c98f6f78b0a7/dash-overview.png Portfolio - Tech health dashboard Tech health overview with data visualizations and links to deep-dives of categories of data insights https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/b9f1799c-7a20-4089-b0c6-e7d88c5a9918/tracks.png Portfolio - Tech health dashboard The edit track experience allows a user to manage the grouped checks https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/822532be-5ad6-4392-ac32-ac3a55a7f4aa/Frame+6775.png Portfolio - Tech health dashboard The sidebar contains global filters that govern the date displayed on all tabs https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/827f9ba6-d39b-4c48-a7e5-f19006d7b17f/tech+health_smallscreens.png Portfolio - Tech health dashboard My mini-wireframes are created to make the flowmaps easier to understand for my PM and engg partners https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/357af8b6-a2c4-4192-90d6-9cddbacaaaf4/tech+health_wires_category_list.png Portfolio - Tech health dashboard The overview page and tabs link out to category pages with list views of the data https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/260fce4e-8840-4999-aaaf-53b814125675/dash-entities.png Portfolio - Tech health dashboard List view of data category, with views governed by filters in the left hand nav https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/59f25f37-9529-4dc4-af25-1a78af8d182a/create+check.png Portfolio - Tech health dashboard The check creation experience featuring a complex boolean selector that was also used in other Spotify apps https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1764b47f-5085-4339-a3ac-c35ef9dcaf52/Frame+6777.png Portfolio - Tech health dashboard The Overview tab presents global insights through tables and data visualizations. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/06d7c2e8-9b54-445d-ac56-6d8c455a4162/checks.png Portfolio - Tech health dashboard The detail page presents the check information in a compact state and offers an edit state https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/08ae5527-50c8-4684-98cd-44a1ebd97574/Frame+6778.png Portfolio - Tech health dashboard The peaks and valleys displayed on the data visualization cards capture user attention and drive them to explore the category tabs for deeper insights https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/fbc5c1d1-2fd8-416e-8fe9-064b2d7b7b05/Frame+6779.png Portfolio - Tech health dashboard The category tabs deliver more in-depth insights and include actionable prompts like edit, share and archive https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/43f0ebb7-bcee-4fbc-98f1-54f60bbc4323/soundcheck_existing+UI.png https://www.rubrika.work/portfolio/improving-publisher-navigation monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/95fd532f-912b-419d-b95d-1d275c15f116/publisher+navigation+-profile+unfilled.jpg Portfolio - Publisher navigation Publisher view, profile page: The empty profile displays a clean two-column layout with clear empty-state modules, each offering helpful guidance and concise call-to-action buttons. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/3190b05d-644b-4d02-8c15-509f7b5507bf/publisher+navigation+-directory+consumer.jpg Portfolio - Publisher navigation Consumer view, publisher directory: The publisher category page was previously buried in the footer, limiting consumer discovery and preventing SEO crawlers from indexing publishers and their offerings. My project surfaced the directory in the left-hand navigation, making it accessible from anywhere in the marketplace. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/e8c9fdb8-b7da-44e7-84ef-a7465648190e/publisher+navigation+-profile+filled.jpg Portfolio - Publisher navigation Publisher view, profile page: The filled profile offers inline edit actions for each module. Selecting an edit action opens a modal for updates, while the page itself remains largely what-you-see-is-what-you-get, with all editing options accessible directly on the page. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/edbb8301-9836-410f-9578-238a53d38b90/publisher+navigation+-profile+consumer.jpg Portfolio - Publisher navigation Consumer view, profile page: Any publisher’s profile is now reachable from the previously hidden publisher category page. Breadcrumbs clearly trace the user’s path and offer a straightforward way to navigate back through the site. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/8a5ccd08-db3e-4aa3-bc54-437aa9379099/publisher+navigation+-profile+workspaces.jpg Portfolio - Publisher navigation Consumer view, workspace category page: Any publisher’s workspaces are now reachable from the publisher profile. Breadcrumbs clearly trace the user’s path. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/99b78493-1278-43ed-b9df-7e92e004005a/workspaces.png Portfolio - Publisher navigation Publisher view, workspace category page: Profiles with more than two workspaces include a dedicated workspace page, accessible directly from the left-hand navigation. This page gives publishers a clear overview of all workspaces, their content, and quick actions available within each workspace category. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/72a9b30f-dc1e-4621-a655-29791cec50b3/publisher+navigation+-analytics.jpg Portfolio - Publisher navigation Publisher view, analytics page: Previously buried deep in the site, the analytics page was moved to the left-hand navigation for direct access. Few other changes were made at this stage, but the relocation alone significantly increased publisher engagement. https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/991f68fb-b79a-4836-9a54-3f61469d0f1d/Sitemap+-exisiting.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/9f413208-6ecf-412c-adaa-b3eeef1524d6/Current+public+network+consumer.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/b911e8ff-6cb1-4ebc-ad98-e10c88758e39/sfhs2_cropped.png.600x600_q75_autocrop_crop-smart_upscale.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/c49e38ca-854e-4ef3-b3d4-fedaa1e79b32/Sitemap+-proposed.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/82614aff-c647-47c5-9b71-a50a41b80b00/publisher+nav.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/970c103a-3ba3-49af-971f-f4ae83c69fa5/overview+tab.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/0a641c2d-01ae-48c6-b9fa-861107ae78f4/publishers+detail.jpg https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/54ddab6e-96c9-4992-8bcb-68132a757314/verification-good-ezgif.com-video-to-gif-converter.gif https://www.rubrika.work/portfolio/publisher-verification monthly 0.5 2026-02-02 https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/a2fc5ee0-a8b3-43b2-93ce-38601b1abc62/Verification+page.png Portfolio - Publisher verification First-use page https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/cf521e27-45e5-4b08-8db2-6f00c64dfb64/verfication+form-closed.png Portfolio - Publisher verification Verification tasks are grouped by category https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/fb4f88a2-7996-4eca-a661-91142234e635/Frame+1073716478.png Portfolio - Publisher verification https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/b02ccc4c-28b7-4376-8c7c-b374074e3ff4/Verification+page+-progress.png Portfolio - Publisher verification Page with task progress https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/9f3eca9f-b37f-46ff-b67c-26e456e3b005/Frame+1073716477.png Portfolio - Publisher verification https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/a0cc84a5-3be2-49e7-b08a-5fedd5180b04/verification_form-ezgif.com-video-to-gif-converter.gif Portfolio - Publisher verification https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/2cd72e90-2d65-41e4-9772-9736092a560a/Verification+page+-pending+verification.png Portfolio - Publisher verification After user has submitted for verification https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/a789b978-1b07-4c08-8094-b52af12a2b62/Task+states.png Portfolio - Publisher verification Each task is labeled, so users can see tolltips and view its status at a glance https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/93441452-aec5-4164-a956-ae8ddeeae5e2/Verification+page+-verified.png Portfolio - Publisher verification After user has been verified https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/3c980d89-e496-4fca-b956-cfe302f08133/Meta_workspace.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/1ce8ae96-d647-4b37-a16d-535cf5ac6d36/user_research_wkshop.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/bfd18668-f7ff-4399-a929-0bf2eea80bce/consumer_logos.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/efd279b9-7f14-485a-a6b4-cd413188502a/storymapping_story.jpg https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/0347230f-2990-485a-bd4f-b14a0cb6d370/verification_storymap.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/d642e2d8-282f-4eaa-a2c9-21efc57f0f2d/verification_smallscreen.jpg https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/c9b74f47-4ad7-4690-b449-1953728584cf/Settings+page+IA.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/ab04a3cb-ac0b-49c3-b9a0-17e4cfafc395/Frame+6650.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/c8689bf0-67a6-44d4-9894-ad90d5fdda83/verification_interactionmodel-ezgif.com-video-to-gif-converter+%281%29.gif https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/ffc7f8ac-3a67-4a1d-985f-75a58db6e027/Verification+landing+page.png https://images.squarespace-cdn.com/content/v1/64d65338348839527011881f/dd4491bc-8bdb-4ef4-ae5d-c195a83b93ce/workshop-remote.png